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Medical diagnostic kits, legal services, computer software, stem cells, firearms, various clothing items, and beer — these are just some of the goods and services which are the subject of COVID-19-related trademark applications in different jurisdictions all over the world.

In an effort to combat the spread of COVID-19, countries, including the Philippines, have adopted a variety of measures in order to contain and limit the spread of the virus. One of these measures is the closure of the country’s borders to inbound and outbound travel.

Broadcasting, whether by radio or television stations, requires authorization from the government before they can operate. The pre-regulation history of radio and television stations illustrates the need for government intervention, as opposed to other industries such as print media and the Internet. The rationale for the imposition of government regulation is that the airwaves, the medium utilized by broadcast, are not susceptible to appropriation, nor can they be the object of any claim of ownership.

More than two months ago, the Philippines was placed under a nationwide lockdown. Overnight, everything became digital. The traditional classroom set-up became virtual classes, while boardroom meetings, as well as informal gatherings, shifted to video conferencing meetings. Online apps for buying and selling are also utilized, and going cashless has become the preferred mode of payment.